UniSC
University of the Sunshine Coast
Saturday, 11:47 PM
While your team sleeps,
your best salesperson
is just getting started...
24/7 AI-powered student inquiry and qualification system
↓ SCROLL TO CONTINUE ↓
Example 1: WhatsApp from Facebook Ad
100% Online
Saturday, 11:47 PM - Commonwealth Supported Places
Jordan M.
Just had the best coffee! ☕
U
UniSC
💬 Chat on WhatsApp →
👍 Like
💬 Comment
→ Share
←
U
UniSC Admissions
Online
Real-time Conversation
When a prospect taps the WhatsApp CTA, our AI immediately begins a natural, guided conversation — qualifying leads, capturing data, and building rapport 24/7.
Key Performance Indicators
< 30 sec
Response Time
9
Data Points Captured
A
Qualification Score
🛡️ Brand Safety Features
- Automatically defers complex questions to human specialists
- Maintains UniSC brand tone throughout
- Escalates complaints and sensitive issues immediately
- Privacy Act compliant with explicit consent collection
📊 Data Being Captured
Student Profile
Name, location, background
Qualifications
Degrees, ATAR, experience
Intent Signals
Program interest, start date
Concerns
Visa, cost, study mode
Example 2: Instagram Comment Response
Professional Entry Student Support
Saturday, 11:52 PM - Empathetic handling of professional post-graduate
friend_account
⋯
♡ 💬 ✉
❤️ 342 likes
U
unisc
📌 Sunshine Coast
⋯
♡ 💬 ✉
❤️ 2,847 likes
unisc ✨ Never too late to follow your dreams! At UniSC, we celebrate mature-age students who bring real-world experience to campus...
View all 134 comments
11 HOURS AGO
💬 Tap here & comment MATURE to receive a DM
←
U
unisc
Active now
Real-time Conversation
Watch how the AI naturally guides the conversation, asking the right qualification questions while maintaining a warm, helpful tone.
Key Performance Indicators
< 30 sec
Response Time
8
Data Points Captured
A
Qualification Score
🛡️ Brand Safety Features
- Automatically defers complex questions to human specialists
- Maintains UniSC brand tone throughout
- Escalates complaints and sensitive issues immediately
- Privacy Act compliant with explicit consent collection
📊 Data Being Captured
Student Profile
Name, age, location
Qualifications
Work history, RPL eligibility
Intent Signals
Career goals, program fit
Concerns
Age, study mode, cost
Example 3: After-Hours Website Chat
Urgent Deadline Management
Sunday, 2:04 AM - Crisis handling with calendar integration
UniSC Admissions AI
● online • AI Assistant
📹 📞 ⋮
Sunday, November 24th
⏰ 2:04 AM — After hours automated nurture
Hi there! 👋 This is UniSC Admissions reaching out with an important update.
2:04 AM
We noticed you started a Master of ICT application but haven't submitted it yet. Applications close in 3 DAYS (Wednesday, Nov 27th at 5 PM).
2:04 AM
💬 Tap to respond and continue
Type a message
↑
←
UniSC Admissions AI
● online
📞 ⋮
Sunday, November 24th
⏰ 2:04 AM — After hours automated nurture
Hi there! 👋 This is UniSC Admissions reaching out with an important update.2:04 AM
We noticed you started a Master of ICT application but haven't submitted it. Applications close in 3 DAYS — Wednesday, Nov 27th at 5 PM.2:04 AM
Type a message
↑
Real-time Conversation
Watch how the AI naturally guides the conversation, asking the right qualification questions while maintaining a warm, helpful tone.
Key Performance Indicators
< 30 sec
Response Time
High
Urgency Level
A
Qualification Score
🛡️ Brand Safety Features
- Automatically defers complex questions to human specialists
- Maintains UniSC brand tone throughout
- Escalates complaints and sensitive issues immediately
- Privacy Act compliant with explicit consent collection
📊 Data Being Captured
Student Profile
ATAR 78, Year 12 2021
Documents Ready
All docs confirmed
Urgency Level
3 days to deadline
Callback Booked
Monday 10AM — Michael
Real-time Salesforce Integration
All conversation data automatically synced and qualified
SF
Lead Management Dashboard
Salesforce Integration — Real-time Updates
Live
🛡 Privacy Act Compliant
🔒 Encrypted
<30s
Avg Response Time
vs 4–8 hrs traditional
73%
Qualification Rate
vs 12% form completion
8–12
Questions/Conv
vs 2–3 via form
85%
Time Saved
of inquiries pre-qualified
P
Putri Andini
Master of IT — WhatsApp via Facebook Ad
Grade A
High Priority
WhatsApp
OriginInternational (Indonesia)
BackgroundBS Computer Science
Experience3 years industry
StartJuly 2024
FundingSelf + Scholarship
ConcernVisa addressed ✓
92%
J
Jessica Martin
Bachelor of Business (HR) — Instagram DM
Grade A
Medium Priority
Instagram
Age GroupMature age (34)
Background15+ yrs retail
GoalCareer transition to HR
ModePart-time study
RPLEligible ✓
MotivationHigh
88%
A
Anonymous User
Master of ICT — Website Chat (After-Hours)
Grade A
High Priority
Web Chat
Urgency3 days to deadline
ATAR78
Year 12Completed 2021
DocumentsAll ready ✓
Contact2 AM — High drive
Police CheckPending
95%
System Integration Flow
Seamless integration with your existing systems - no disruption, just efficiency
EXISTING
Ad Platforms
Facebook,
Instagram, Google
Instagram, Google
→
NEW
AI Conversation Layer
24/7 Qualification Engine
Efficiency Layer
→
EXISTING
Salesforce CRM
Lead Management
→
EXISTING
Admissions Team
Human Follow-up
→
EXISTING
Student Portal
Application System
No Disruption
Works with your existing Salesforce, ad platforms, and student portal. No replacement, just enhancement.
Real-time Sync
Every conversation instantly updates Salesforce with qualified data, ready for your team Monday morning.
Secure & Compliant
End-to-end encryption, Privacy Act compliant, and all data stays within your Salesforce environment.
What Gets Automated vs What Stays Human
✨ AI Handles (24/7)
- Initial inquiry response
- Program info & FAQs
- Qualification questions
- Data capture & Salesforce entry
- Lead scoring & prioritization
👤 Humans Handle (During hours)
- Complex credit transfer questions
- Complicated financial aid assessment
- Application guidance & review
- Enrollment finalization
- Complaint resolution
What Success Could Look Like
Potential improvements based on conversational AI benchmarks
From hours to seconds
Response Time
Every inquiry answered immediately — no student left waiting overnight.
From 3 form fields to natural conversation
Engagement Quality
Students share more context when they can ask questions and feel heard.
From spray-and-pray to qualified pipeline
Lead Quality
Your team focuses on students ready to enroll — not cold form submissions.
From routine FAQs to high-value conversations
Team Efficiency
AI handles entry requirements so humans handle competitive decisions.
From 9–5 to 24/7
Always-On Coverage
Capture international students in their timezone — even at 2 AM.
Lower cost per qualified lead
Cost Efficiency
Exact savings determined during your pilot phase — we'll measure together.
Let's measure the real impact together.
Every institution is different. We'll work with you to define success metrics that matter to UniSC — and build a pilot that proves the value before you commit.
Monday, 9:00 AM
Your team arrives to find:
47
Weekend Conversations Completed
12
A-Grade Leads Ready for Contact
23
B-Grade Leads in Nurture Sequence
8
C-Grade Leads for Later Outreach
4
D-Grade Leads Respectfully Declined
32
Call Centre Hours Saved
Friday, 6:30 PM
Before
😣
- Team leaves, inbox piles up overnight
- International students wait 12–18 hours for reply
- Weekend inquiries lost or forgotten Monday
- Staff overwhelmed by repetitive FAQ questions
- No data captured from unqualified leads
Monday, 9:00 AM
After
😊
🤖
- 47 conversations completed over the weekend
- Every inquiry answered in under 30 seconds
- 12 priority leads pre-qualified & scheduled
- Staff focus only on high-value decisions
- Rich data in Salesforce before Monday starts
Your team gets their weekends back.
Your students get instant answers.
Your enrollment numbers go up.
Handled